About Me
Work on creative direction for extremely high-visibility campaigns seen by millions across in-arena environments, digital advertising, and branded sponsorship assets. Build the visual strategy for annual and special-event campaigns (collaboration across marketing, partnerships, and venue operations) from concept through final execution. Deliver design solutions across large-format graphics, digital, and brand campaigns while maintaining strict standards to Bruins and TD Garden brands.
Boston Bruins + TD Garden (2025 - Present)
Lead the creative direction for all 19 varsity sports, overseeing everything from social media and videoboards to print, internal, and more. I manage a team of full-time and part-time designers, ensuring smooth workflows and consistent design across the board. I work closely with many departments such as, marketing, communications, sponsorships, and beyond to create a cohesive brand that drives fan engagement.
UConn Athletics (2021-2025)
Work with multiple departments to deliver both daily and long-term graphic and motion design projects. I created content for our different platforms, including social media, print, advertising, and video, ensuring that all materials aligned with the Indiana's brand identity. In addition, I helped manage a team of interns, working to maintain a smooth and consistent workflow across the creative department.
Indiana University Athletics (2019-2021)
Played a key role in planning, creating, and posting social media content based on analytics and performance data. I designed graphics, produced videos, and developed both in-game and off-day content to keep fans engaged and connected with the team. My work also involved tracking and analyzing social media metrics to optimize our strategy and drive engagement across Xavier’s platforms.